News

Sweet, sweet memories from Nestle UK

Candy maker collaborates with the Alzheimer’s Society, launches retro packs.

Rowntrees Gum Retro package
Retro Roundtree's packaging can spark happy memories in dementia patients. 

From wrappers to tin labels to chocolate boxes, Nestle UK & Ireland is digging up packaging from its confectionary archive in an effort to spark happy memories among those suffering from dementia, Alzheimer’s, and other memory problems.

 The idea is to take vintage materials, including tin labels and photographs, and use them to replace modern-day packaging in hopes of sparking fond memories from the past.

 Something as simple as an old candy wrapper can be responsible for triggering vivid memories from happy times, saysAlison Cook, director of external affairs at the UK-based Alzheimer’s Society.

 The Reminiscence Pack can be downloaded from the website, then printed out. The wrappers and labels fit standard bars and tins. Posters, chocolate boxes and even a 1950s board game are also featured in the collection.

 The idea for the project came from a surplus of inquiries from care groups. They were convinced that pleasant recollections from long-term memory could be sparked from old packaging.

 “This activity helps [caregivers] and loved ones to engage with people with dementia in a positive way, and has the potential to improve the quality of life for the 800,000 living with dementia in the UK,” Cook says.

 The Alzheimer’s Society in the UK leads the four-country region in the fight against dementia. The Nestle pack was produced with their advice.

 Familiar UK brands, which no longer exist, are currently being trialed by the Society in two support groups that run activities for those with dementia and their caregivers. The brands include the Rowntree’s Dairy Box along with products such as the fruit and nut Motoring Chocolate bar and malted milk chocolate caramel, Chocolate Pie.

 The retro packs come in a detailed variety. There are tin labels, posters, photographs, chocolate boxes and one of the earliest Rowntree’s Fruit Gums boxes. Among the wrappers is a 1950s Aero chocolate bar label. The vintage products enable those with memory loss to recreate moments from the past.

 Nestle UK & Ireland has developed a large archive with the work of generations of archivists, employees and members of the public. Many of the brands included were originally made by Rowntree’s, the UK confectionery company acquired by Nestle in 1988.

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Valerie King

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

October cover

October 2014

Lollipops, candy subscriptions, and more await you in the October issue!
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.