Bits & Pieces / Chocolate New Products / New Products / News

Frito-Lay launches Chocolate-Dipped Potato Chips

Snack to be sold only during the upcoming holiday season and only in Target

Chocolate-dipped potato chips have officially gone mainstream.Lays Wavy Original Potato Chips Dipped in Milk Chocolate

Frito-Lay is launching Lay’s Wavy Original Potato Chips Dipped in Milk Chocolate this holiday season. Although the chips only will be available at Target stores and only for a limited time, there's something to be said for the fact that the the country’s largest snack maker is getting behind the trend.

Company spokesman Chris Kuechenmeister told Dallas Morning News reporter Karen Robinson-Jacobs, “We saw a tremendous opportunity given the increasing popularity of chocolate-covered snacks among our target audience, millennial women. They are looking for those more indulgent, savory/sweet combinations.

“In addition, we know this combination of sweet/savory is especially appealing during the holiday season so we chose to launch the product for a limited-time starting this month.”

The chips are part of Lay’s Wavy brand, which means they’re ridged cut.

Katie Wittenburg, with Frito-Lay’s Public Relations teams, says they’re, “the perfect combination of savory and sweet... pairing America's most-loved potato chip brand with delicious milk chocolate.”

A 5-oz bag has a suggested retail price of $3.49.

Of course, Frito-Lay isn’t the first company to pair potato chips with chocolate. Chuao offers a Potato Chip bar, and so does Sanders Candy. And no doubt countless mom and pop shops and artisan candy makers have tried the combination.

With such a winning combination of sweet and salty, the only real question seems to be, what took Frito-Lay so long?

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Crystal Lindell

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

October cover

October 2014

Lollipops, candy subscriptions, and more await you in the October issue!
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.