For Rick LaRue, v.p. of international sales for The Promotion in Motion Companies, Inc., the annual CONFITEXPO event in Mexico helps his company expand their presence in Latin America.
“CONFITEXPO is a compact ISM for the Latin American trade,” he says. “The vendor representation and participation is strong, aggressive, and focused. Unlike any confectionery trade show that I have been to in 30 plus years, the sales personnel are meeting with customers at their respective stands on the show floor and writing orders for up to two hours after the show has officially ended.”