- THE MAGAZINE
- NEW PRODUCTS
Bell Flavors has acquired Iceberg Industries’ flavor division in Sao Paulo, Brazil in an effort to expand its South American presence.
Iceberg-Aromas has been in the Brazilian market since 1939, with customers in all segments, but particularly in sweets, confectionery, chewing gum, ice cream, drinks, biscuits, and savory products.
“This acquisition provides Bell with the platform and resources to expand our business in Brazil and South America,” says James Heinz, Bell’s president and ceo. “We are very excited about this new acquisition and the envisioned growth within this important market for Bell.”
Bell Flavors and Fragrances, Brazil will now have two manufacturing facilities in Brazil, with its Brazilian headquarters in Cotia, Brazil, a suburb of Sao Paulo.
The new facility will have state-of-the-art labs, which will serve as a hub of new product creation and customer collaboration for the South American market.
“Creativity and innovation are two ingredients that have driven Bell’s growth over the last 100 years,” says John Lowry, v.p. of Bell’s international division. “Investing further into Brazil with our key partners is critical to our company’s success.”
Bell’s new facility will manufacture flavors, fragrances, and botanical extracts for the South American market.
“Bell’s new Brazil facility will continue Bell’s long-standing tradition to provide quality products and service to our customers through technological evolutions of flavors and fragrances, sensory innovations through science and motivated employees focused on the continued satisfactions of our customers,” says Paulo Barros, general manager.