Kevin Gass lived in Europe for eight years, and while he was there, he noticed that every kid he met seemed infatuated with something called a Kinder Surprise.
Basically, it’s a chocolate egg with a toy inside. After doing a little research, he realized that A. Kinder Surprise was one of the most popular candies in the world. And B. It was impossible to sell Kinder Surprise in the United States.