Trends / Manufacturers / News / Novelty Candies

Bazooka to release Despicable Me 2 candy

Candymaker also will tie in two online games to the promotion.

Bazooka is getting downright Despicable this summer.

The candy company is joining forces with Despicable Me 2, and  releasing limited-edition Minion-themed candy after the movies’ popular yellow characters, including  themed Ring Pops, Juicy Drop Pops, Jumbo Push Pops and Baby Bottle Pops. They’ll also be re-launching a favorite flavor with a movie tie-in and fun Minion-themed wraps. Despicable Me 2

Bazooka also will be debuting Minion-themed television and online advertising campaign that will lead consumers to two custom Despicable Me 2 games at, a candy-centric gaming, activities and pop-culture platform.  Mission ImPOPsible is a multi-level game that takes kids through the plot of Despicable Me 2 so they can live out the action for themselves.  The second game, Minion Golf, lets users try to putt their favorite candy to their excited Minion friends.

Bazooka will create a custom TV spot — featuring the candy brands as well as footage from the film and the online games — that will direct kids to visit  The spots will debut this month and will air through the opening weekend of Despicable Me 2’s release in North America.

“The hilarious Minions showcase the fun our brands always encourage with consumers,” says Anthony Trani, Bazooka Candy Brands’ v.p. of marketing. “With the debut of this limited-edition line, fans of Despicable Me 2 can embrace the spirit of fun with both the characters and our products before and after they leave the movie theater.”

Universal and Illumination’s highly anticipated 3D-CG comedy adventure boasts an all-star cast featuring the return of (former?) super-villain Gru (Steve Carell), his adorable girls, the unpredictably hilarious Minions, and a host of new and outrageously funny characters.

The limited edition candy will be available worldwide, making this Bazooka’svery first international promotion extending beyond the United States and into Europe, Asia, Latin America and South Africa.  All products will be available in retail outlets nationwide.

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Crystal Lindell

You must login or register in order to post a comment.



Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

candy may 2015

May 2015

Check out the May issue, featuring products from Sweets & Snacks Expo, how Enstrom's rebranding looks promising, and more!
Table Of Contents Subscribe

Healthier Food Options

A recent Nielsen report shows that consumers are calling for healthier options from food manufacturers. Do you think consumers will actually buy healthier versions of their favorite candy and snacks if they’re made available?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website


fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.