It’s no coincidence that Promotion in Motion’s logo is a truck; it literally symbolizes how a young Michael Rosenberg became an entrepreneur. Back in 1979, when Rosenberg was attending American University in Washington, D.C. — often driving to and fro on weekends to his home in New Jersey — the idea came to him that there was an opportunity in using the sides of trucks as billboards.
A bit ahead of his time, Rosenberg faced a variety of formidable obstacles, including the lack of existing graphics technology as well as a lack of forward thinking. Nonetheless, his persistence led him to discussions with McDonald’s and the 3M Company, both of whom eventually embraced the idea. Unfortunately for Rosenberg, they didn’t go through his aptly named company, Promotion in Motion (PIM).