Non-Chocolate / New Products / Gummies & Jellies

Haribo Juicy Gold-Bears

Haribo of America Inc., Baltimore, Md.

May 1, 2013
/ Print / Reprints /
ShareMore
/ Text Size+
Haribo Juicy Gold-Bears

Juicy Gold-Bears
Haribo of America, Inc.
Baltimore, Md.
www.haribo.com
(410) 265-8890 

Juicing isn’t just a craze for the health-conscious anymore. Consumers’ favorite candies are getting juiced too.

Haribo, the well-known makers of the original gummi bear, has introduced its newest product – Juicy Gold-Bears.

“The Haribo Gold-Bears are the number one selling gummy item in the United States, so for us it was a natural line extension to introduce a real fruit juice version,” says Christian Jegen, president of Haribo of America, Inc. “ They’re actually an item that has been available in some European countries. They’re a tried-and-true item, especially in Germany. We wanted to give our consumers another option.”

Much like their predecessor, the Gold-Bear, these juicy snacks are bear-shaped and come in the iconic gold package known the world over. A quick glance at the ingredient list, however, provides the differentiation.

“This delicious new version contains more than 20 percent fruit juice, which enhances the flavor to create a sensational taste,” says Jegen.

The bears come in six juice-jammed flavors: lime, pear, apple, peach, raspberry and black currant. The flavors are decidedly European and a departure from the traditional Gold Bears, admits Jegen.

As always, the Juicy Gold-Bears are gluten- and fat-free and contain no GMO ingredients or artificial colors. Consumers can look for them on convenience store shelves starting in April.

Ingredients: corn syrup, sugar, fruit juice concentrates, gelatin, dextrose, citric acid, corn starch, fruit and plant concentrates, artificial and natural flavors, fractionated coconut oil, carnauba wax, beeswax coating, carob extract, elderberry extract, invert sugar syrup

S.R.P.: (4-oz. bag) $1.09 - $1.69 

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Amanda Gajdosik

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

Cover

November 2014

The November issue showcases Healthy Foods Brands and the ECRM Buyer's Choice winners.
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.