News / Premium Products / Chocolate

Chocolate Peanut Butter Pups with a purpose

Chocolatier partners with Companions for Heroes to provide chocolates, pets

There’s a new breed in chocolate, and it’s sure to win best in show.

Gearharts Fine Chocolates Peanut Butter Pups
Peanut Butter Pups.

Peanut Butter Pups, the latest creation from Gearharts Fine Chocolates, are the company’s first foray into the popular combination of chocolate and peanut butter. And these pups were made with a purpose.

Gearhart’s will donate 5 percent of Peanut Butter Pups sales to Companions for Heroes (C4H), a non-profit organization that pairs military veterans with shelter animals. The benefits of this organization are two-fold — aiding in the recovery of veterans while giving the animals safe, nurturing homes.

“Originally, we were trying to come at it from a shelter pet perspective,” Bill Hamilton, co-owner of Gearharts, says. “Tim Gearhart is a vet, so we’ve always been aware of the issue of veterans and wounded warriors. Finding C4H where they focus on both was just an added bonus.”

With their dark brown eyes and pointed noses, the Pups resemble small dachshunds. The candies are made with Virginia-based Reginald’s Homemade peanut butter, premium milk chocolate, and cream, then finished with a dark chocolate face and toasted almond ears. With no additives or preservatives, these finished-by-hand chocolates are quintessentially Gearharts.

Originally envisioned as a chocolate geared toward children, Gearharts chose to partner with C4H to bring attention to two very important causes on a national scale. The mass appeal of both peanut butter and puppies has made these treats wildly popular.

The Pups come in boxes of nine and are currently only sold at Gearhart’s retail locations in Charolettsville and Richmond, VA and online. The Pups have been so well-received, however, that there may be a wholesale option in the future.  

“For companies like ours that are really small it’s important to try something new,” Hamilton say, “that’s one of the great things about a small business — this kind of opportunity.”

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Amanda Gajdosik

You must login or register in order to post a comment.



Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

Candy 2015 Feb

February 2015

Hispanic candy, popcorn trends, PMCA previews, and more in the February issue!
Table Of Contents Subscribe

Healthier Food Options

A recent Nielsen report shows that consumers are calling for healthier options from food manufacturers. Do you think consumers will actually buy healthier versions of their favorite candy and snacks if they’re made available?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website


fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.