Ring Pop offers customer customization with My Ring Pop
With launch of new website, consumers can pick flavor, color, packaging of beloved candy
The fans have spoken, and the company has listened. After years of asking, consumers will now be able to choose the flavor, color, and packaging of their Ring Pops with the My Ring Pop website.
Through the e-commerce website customers can create their own edible jewels and even the packaging they come in. With the popular flavors of Strawberry, Cherry, Blue Raspberry, and Watermelon, there’s something for everyone and every event.
A choice of birthday, wedding, or general celebration packaging makes it easier than ever to incorporate Ring Pops into everyday life. From bachelorette parties to graduations to baby showers and beyond, My Ring Pop offers a truly unique customer experience.
The customizations continue with the option of adding a personalized message on the wrapper and even a Twitter hashtag.
“We are excited to introduce consumers to My Ring Pop,” Scott Utke, director of marketing, Bazooka Candy Brands, a division of the Topps Company, Inc. says. “For years we have been receiving calls from consumers asking for custom orders of Ring Pops. Now, our fans can get both at the touch of a button and straight from the makers of Ring Pop.”
Orders are sized in increments of 25 Ring Pops, all the way up to 500, so any sized party can be “popped.”
The website offers tips and tricks for getting the most out of the one-of-a-kind treats, as well as a strong social media presence to publicize customers’ Ring Pops.