Carmit Candy Industries claims its latest treats can help you lose weight, boost your immune system and even promote bone health.

In a push to appeal more to health-conscious consumers, the company has launched a line of fortified confections to address specific health concerns.

Some highlights of the new fortified confectionery product line include:

• A weight-management wafer-bar with glucomannan and potato extract
• A bone-health chocolate coin with calcium, vitamin D and vitamin K
• An immune-health sugar-free toffee chew with echinacea, vitamin C and zinc

“This is a natural progression for us, after successfully developing and launching innovative products in the global gluten-free confectionery market,” says Steve Grun, the company’s ceo.

Adrian Sagman, v.p. – export marketing and sales says the products can be offered as-is, or they can work with companies to create a custom formulation.

“We are very excited about the potential of the fortified confectionery and supplement markets. Our customers are looking for new and innovative products — especially supplements that can be delivered in a tasty food format,” she says.

Carmit Candy Industries will present its new fortified confections at the Natural Products Expo West in Anahiem, Calif., March 8-10.

Carmit is a leading private-label manufacturer for gluten-free, dairy-free and fortified confectionery and bakery products. Based in Israel, Carmit has a state-of-the art facility that produces chocolate coins, toffee-chews, crème-filled wafers, cookies and lollipops.

It is one of the leading confectionery brands in Israel, with the brands Ego and Lenny's Magical Candies on retail shelves. In addition, Carmit also performs private label development, manufacturing and marketing to North America, Europe and the Pacific Rim. All products are kosher, GMO-free and can be gluten-free and natural.