Gums & Mints / News

Mondelez hires new gum and candy category team leader

Trevor Bond named chief customer officer in charge of global sales.

December 5, 2012
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mondelezGum and candy, it turns out, are a lot like love and marriage — you can’t have one without the other. At least that seems to be what Mondelez International thinks.

The food company, formally part of Kraft, has named Trevor Bond as the new chief customer officer in charge of global sales. But more notably, Bone will also serve as president, chief customer officer and global gum and candy category leader for the Gum & Candy Global Category Team.

Mondelez says the combined role will accelerate sales synergies in the gum & candy category, particularly in the Hot Zone at the point of purchase.

In addition, Jim Cali, who has led the company's Gum category since 2006 and Gum & Candy category since 2008, will become SVP Snacking Strategy and Innovation.

In this new role, he will advance the company's global snacking strategy by spearheading the launch of key brands in white-space markets and leveraging his expertise to drive innovation best practices across snacking categories, Mondelez says.

The company also announced that Sanjay Khosla, 61, executive v.p. and president, Developing Markets, will retire in the spring of next year.

Following his retirement, Khosla will continue to work with the company through the end of 2013 in a consulting capacity to sponsor and further advance Mondelez International's leadership development programs.

Since joining the company in 2007, Khosla and his Developing Markets team have doubled the business through organic growth and more than tripled it after acquisitions, while also significantly improving profitability.  With more than $16 billion in revenue, Developing Markets represent about 44% of Mondelez International's 2011 net revenue.

The company announced that it would streamline its operating unit structure.  Effective Jan. 1, 2013, Mondelez International will have five operating units: Europe; North America; Latin America; Asia Pacific; and Eastern Europe, Middle East & Africa (EEMEA).

"I'm confident that this new streamlined region structure will fuel our growth by enhancing collaboration, expediting decision making and driving efficiencies," Rosenfeld said.

The company detailed who would be in charge of which unit, and outlined how much revenue each region brought in for the company, including:

► 41% from Europe
► 24% from EEMEA and Asia Pacific
► 19% from North America
► 16% from Latin America

The following operating unit leaders will report directly to Rosenfeld, Mondelez’s chairman and ceo, in the new structure:

Tim Cofer will continue to lead the company's European business, which will now include Central European countries. Prior to assuming his current role in 2011, Cofer led the company's global chocolate category and its integration efforts following the acquisition of Cadbury.  His 20-year career also included a successful tenure leading the company's former U.S. pizza business.

Pradeep Pant, who led the turnaround of the company's business in Asia Pacific, will continue to lead that region.  He will also oversee the newly formed EEMEA region.  Lawrence MacDougall, who currently leads the company's business in the Middle East and Africa, will lead the expanded EEMEA region reporting to Pant.  

Prior to joining the company in 2008, Pant held senior leadership roles at Fonterra Brands and Gillette, including more than 30 years of successful experience growing markets across Asia, Africa, the Middle East and Eastern Europe.

Mark Clouse will continue to lead the company's North American business. Prior to assuming his current role in 2011, Clouse led the global Biscuits category following successful stints leading the company's operations in Brazil and China.  During his 16 years with the company, he has held a series of senior leadership roles in the company's former North American businesses.

Gustavo Abelenda will continue to lead the company's Latin American business. Abelenda joined the company in 1984 in Argentina and has extensive experience throughout the region in senior finance, strategy, sales, marketing and general management roles.  He assumed his current role in 2003.

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