Trends / News / Premium Products / Chocolate

Charles Chocolates looks to Kickstarter to help fund re-opening

San Francisco chocolate maker launches Kickstarter to raise money for retail store, kitchen.

charles chocolates
The proposed retail store for Charles Chocolates.

Charles Chocolates soon will be re-opening in San Francisco in a few months.

Chuck Siegel, the company’s owner, has launched a Kickstarter campaign in hopes of raising money to build out a new kitchen and retail store in the city’s Mission district within the next few months. His original shop was closed in March 2011 after financial issues, according to the San Francisco Eater. 

The new space will allow Siegel to produce, display and distribute Charles Chocolates, which are craft-made, small-batch chocolates.

The 4,000-sq.-ft.  kitchen will feature more than 75 linear feet of windows, allowing visitors to peek in. The concept is modeled after the company’s former kitchen in Emeryville, Calif.

“Everyone who visits will be treated to the fun of watching all our talented chocolatiers creating each of our treats from start to finish — a truly unique experience,” he says.

A video on the company’s Kickstarter page shows off the progress the company has made so far on its home, as Siegel takes viewers on a tour of the facility.

“It’s doesn’t look like much now, but what we’re building here is really cool,” he tells viewers as he walks through a construction site.

So far, the Kickstarter campaign has 114 backers and has raised $8,594 in pledges. His goal is to reach $50,000 total by Nov. 11.

And of course, Siegel is offering incentives to people who pledge to the project. For example, anyone who pledges $25 or more will receive a large box of Chocolate Paves (bittersweet chocolate truffles) and their name on the new store’s wall of love.

The rewards go up incrementally all the way to $10,000. People who pledge that much receive 10 large gift boxes filled with an assortment of chocolates, a spot in Siegel’s full-day confection class, a Charles Chocolates chef jacket, two limited edition Charles Chocolates sweatshirts, their name on the store’s wall of love, a dinner and chocolate party at Charles Chocolates for up to 30 people, the opportunity to create a custom Edible Chocolate Box lid, and six finished edible chocolate boxes.

“Charles Chocolates is one of the top chocolate lines in the country and your participation rewards you with the most gorgeous, mouth-watering chocolate and other goodies,” he tells potential donors on the Kickstarter page. “Need we say more?”

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Crystal Lindell

You must login or register in order to post a comment.



Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

candy may 2015

May 2015

Check out the May issue, featuring products from Sweets & Snacks Expo, how Enstrom's rebranding looks promising, and more!
Table Of Contents Subscribe

Healthier Food Options

A recent Nielsen report shows that consumers are calling for healthier options from food manufacturers. Do you think consumers will actually buy healthier versions of their favorite candy and snacks if they’re made available?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website


fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.