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Peanut Chews, with their high-energy, high-protein ingredients, originally were developed by the Goldenberg family in 1916 as a ration candy to serve to the troops during World War I.
So it’s only fitting that almost a century later, the candy bar — which features chewy, chocolatey pieces loaded with roasted peanuts — is still being used to support the troops. The makers of the Peanut Chews donated more than $5,000 to the United Service Organization this week.
The total is based on a promotion where the company donated $.05 of each king-sized Peanut Chews sold at any Wawa convenience stores to USO members.
“After 95 years, it is appropriate and humbling that the Goldenberg’s brand continues to support our military heroes through this partnership with the USO,” says Bob Zender, marketing manager for Goldenberg’s Peanut Chews. “We are proud to have been created as a rations bar to help feed the GI’s during WWI, and our service men and women still deserve the gratitude of our nation today.”
Goldenberg Candy Co. is a division of Just Born, Inc., the makers of Peeps, Mike and Ike and Hot Tamales. Just Born bought the company in 2003, and has continued the candy making tradition started by the Goldenberg family almost a century ago.