News

Consumers boost Fairtrade sales

Certification organization announces $6.6 billion in product sales for 2011.

July 18, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Fairtrade Logo 1
 

Many people say they don’t like labels, but it seems Fairtrade International imparts one buyers can support.

The non-profit certification organization announced Tuesday that in 2011, consumers spent $6.6 billion (€4.9 billion) on marked Fairtrade products, or items guaranteed to meet the organization’s growing and farming standards.

The $6.6 billion represents a 12% increase in sales worldwide.

Fairtrade products are available in 120 countries, and include crops such as cocoa and sugar, which grew in sales by 14% and 9%, respectively. Coffee sales also increased by 12%, while banana sales shot up 9%.

Fairtrade also saw strong regional sales. In the United Kingdom — the organization’s largest market — consumers bought 12% more certified goods than in 2010. That rate might increase, however, seeing as in the near future almost half of all bagged sugar sold in the UK will be Fairtrade-certified.  

Additionally,  Fairtrade’s first market, the Dutch, purchased 24% more certified products last year than the year before.

The organization’s sales are not restricted to Europe, though. In South Africa, a producer country, consumers purchased three times more Fairtrade products in 2011 than they did in 2010. Also, in its first year as a Fairtrade country, South Korea saw $20.9 million (€17 million) in sales.

As for the United States, Fairtrade predicts $1.26 million in product sales for 2011, a 10% increase from 2010.

To certify these products, Fairtrade works with 991 companies worldwide through programs designed to increase incomes and improve working conditions for the 1.2 million farmers involved.

These farmers often decide how they’d like to better their own situation. Specifically, they invested the $79.8 million (€65 million) they earned in Fairtrade premiums last year in farm improvement projects and education and career training.

“Thanks to support from consumers around the world we were able to invest in many business and community projects,” says Joseph Ayebazibwe from Mabale Growers Tea Factory in Uganda. “Fairtrade doesn’t only help improve the living standards of producers; the impact also extends to the wider community. Fairtrade consumers are supporting sustainable development across our beautiful continent.”

Founded in 1997, Fairtrade International collaborates with producers in 66 countries. National branches in 24 countries bestow the Fairtrade Certification Mark on goods from these producers.

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Alyse Thompson

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

THE MAGAZINE

Candy Industry Magazine

April 2014 Cover

April 2014

In this issue of Candy Industry, Editor Bernie Pacyniak reports on three candy manufacturers from his visit to Florida, hard candy is making a comeback, interpack, and more!
Table Of Contents Subscribe

Easter Sales

How do you expect Easter sales to be this year?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

fb40   twitter 40    youtube40    linked