Chocolate Ingredients / Industry Trends / News / Organic/All-Natural/Functional / Premium Products / Chocolate

Report: $19.5 billion in U.S. chocolate sales—and 20% growth in organic

Packaged Facts reports says higher prices, retail store growth spur sector

May 30, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

PremiumProducts_Feature.jpgHere’s some news to file under “obvious” — people in the United States love chocolate. In fact, they loved it $19.5 billion worth in 2011.

That’s according to Chocolate Candy in the U.S., a just-released report from Packaged Facts, which says retail chocolate sales are up 6.6% compared to 2010.

What might be surprising though is where a lot of that chocolate was purchased — natural food stores.

Organic chocolate posted nearly 20% growth in 2011, according to SPINS scan data cited in the report. And, David Sprinkle, publisher for Packaged Facts, says chocolate is showing particular resilience in natural food stores.

However, that doesn’t mean supermarkets have lost their luster — they are still the main channel for chocolates sales, followed by convenience stores.

Regardless of where consumers are buying it though, the point is they’re buying it — a lot.

Packaged Facts says that while the country still is dealing with the aftermath of the recession, chocolate can be counted on to outpace overall food market growth.

In 2011, everyday chocolate, seasonal candies and premium chocolate all posted dollar gains, but that’s due partially to price increases implemented to offset rises in raw material and other costs.

The sector’s growth is affected, in part, to increasingly widespread foodie culture and consumers’ desire to indulge in an “affordable luxury”— but it’s also because there’s just more places to buy chocolate. Packaged Facts says there’s more chocolate retailers, both because of franchise expansion and successful independent shops looking to expand their footprints.

New packaging, and flavors; increased marketing and advertising; as well as rising prices on finished goods, driven by higher input costs also play a role in keeping sales strong.

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research 

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Crystal Lindell

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

Cover

November 2014

The November issue showcases Healthy Foods Brands and the ECRM Buyer's Choice winners.
Table Of Contents Subscribe

Confectionary Sales

Are you noticing an increase in confectionery sales that would led you to believe the economy is finally coming back?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website

STAY CONNECTED

fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.