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Skittles recently has, through no fault of its own, become more than a rainbow-colored treat. The candy is now a symbol of a young boy and the cause he represents.
After the death of Trayvon Martin, the teenager shot and killed last month by a crime watch volunteer in Sanford, Fla., thousands of people have taken to the Internet and the streets to denounce the lack of an arrest in the case.
At the time of his death, Martin was carrying a bottle of Arizona iced tea and a packet of Skittles.
Skittles have since been piled into makeshift memorials, given to people who have shown up at rallies in his name, and carried by New York City council members into City Hall in tribute to Martin, the New York Times reports.
On social media sites such as Twitter and Facebook, people have been urging that Wrigley donate Skittles profits to causes that could help Martin and his family.
As for Wrigley’s part, the company released a statement saying they are deeply saddened by the incident.
“We also respect their privacy and feel it inappropriate to get involved or comment further as we would never wish for our actions to be perceived as an attempt of commercial gain following this tragedy,” Wrigley says.