Bits & Pieces / Hard Candies / News

A 'Smarter' Look For Dum Dums

New graphics give lollipop first makeover in more than 10 years

dum dums package design

For the first time in more than a decade, Dum Dums will sport a “smarter” look.

Spangler Candy Co. is introducing a new, more modern packaging design and logo for the lollipop product line, which is scheduled to debut in mid-2012.

The new logo has a brighter and bolder appearance on the pack, and the word “Pops” was removed from the logo and placed in the package’s descriptor roll.

The new packaging also includes front-of-pack nutrition and allergen-free labeling, as well as a list of usage occasions on the back of the pack.

Although the company is launching a modern look for their Dum Dums product, they also note the importance of not straying too far from the brand’s heritage.

“It is important to stay current with our graphics but retain the Dum Dums look,” says Jim Knight, vice president of marketing at the Spangler Candy Co.

Spangler Candy Co. brought in Fisher Design, a Cincinnati-based brand design agency to work alongside their marketing department to develop the new Dum Dums packaging. The multi-phase process incorporated input from sales, production, and quality assurance.

The Spangler Candy Co. has been in business since 1906 and their line of products includes Dum Dums, Saf-T-Pops, Circus Peanuts and Marshmallow Treats, Spangler Candy Canes, and Valentine, Easter, Halloween, and Christmas Candies.

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Kawther Albader

You must login or register in order to post a comment.



Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

candy may 2015

May 2015

Check out the May issue, featuring products from Sweets & Snacks Expo, how Enstrom's rebranding looks promising, and more!
Table Of Contents Subscribe

Healthier Food Options

A recent Nielsen report shows that consumers are calling for healthier options from food manufacturers. Do you think consumers will actually buy healthier versions of their favorite candy and snacks if they’re made available?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website


fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.