- THE MAGAZINE
- NEW PRODUCTS
Snickers 3X Chocolate 2 to Go Bars
Mars Chocolate North America, Hackettstown, N.J.
The newest addition to theSnickers line is sure to please even the most rampant chocoholics. The candy offers roasted peanuts covered in chewy, chocolate caramel, which are layered on top of fluffy chocolate-flavored nougat, and all of it is, of course, covered in milk chocolate. The company says that in consumer testing, this new offering scored as high as the original Snickers Bar in overall product liking, and 67% of consumers said they would “definitely” or “probably” purchase Snickers 3X Chocolate Bars. The launch will be a part of a year-long campaign, including displays, programs and media.
Ingredients: Milk Chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin, artificial flavor), corn syrup, sugar, peanuts, milkfat, skim milk, chocolate, hydrogenated palm kernel oil and/or palm oil, cocoa powder processed with alkali, lactose, partially hydrogenated soybean oil, salt, egg whites, artificial and natural flavors.
S.R.P.: (3.14-oz. bar) $1.69