Bits & Pieces / Trends / News / Chocolate

Nestlé unveils personalized luxury chocolates


Bits_body2_03-12.gifOrdering luxury chocolate has just gotten a little more personal.

Nestlé has created a new brand, Maison Cailler, for those looking to personalize their luxury chocolate, the company says.

Maison Cailler — an extension of the Callier brand bought by Nestlé in 1929 — uses a profiling system that allows consumers to find their “chocolate personality.”

To determine which of the five chocolate personalities fits the customer, they first order a box of five tasting chocolates from the Maison Cailler website. The recipient then tastes the chocolates, which contain hints of milk, caramel, nut, fruit, flowers, vanilla and cocoa, and rates them online.

“Chocolate has certain attributes that people distinguish in different ways. It is like tasting wine,” says Cédric Lacroix, director of Nestlé’s Chocolate Centre of Excellence in Switzerland.

Maison Cailler then assembles a personalized assortment based on the results.

“Maison Cailler is a response to the changing times we live in,” says Lacroix. “People are looking for more personalized products and services, and they are increasingly purchasing these online.”

Maison Cailler launched in early 2012 and will initially only be available in Switzerland and Liechtenstein.

For more information on Maison Cailler, visit

Did you enjoy this article? Click here to subscribe to Candy Industry

Recent Articles by Martin Kim

You must login or register in order to post a comment.



Image Galleries

A Venetian Carnival, a Jelly Belly sculpture and gourmet chocolates! Oh my!

Candy Industry takes you into the French Pastry’s School For the Love of Chocolate event in Chicago, held Feb. 25.

Candy Industry Magazine

candy may 2015

May 2015

Check out the May issue, featuring products from Sweets & Snacks Expo, how Enstrom's rebranding looks promising, and more!
Table Of Contents Subscribe

Healthier Food Options

A recent Nielsen report shows that consumers are calling for healthier options from food manufacturers. Do you think consumers will actually buy healthier versions of their favorite candy and snacks if they’re made available?
View Results Poll Archive

Candy Industry Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\natural-food-flavors-colora.gif
Natural Food Flavors and Colorants

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

More Products

Candy Industry's Kettle Awards

Kettle Awards

Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website


fb40   twitter 40    youtube40    linked   Google+

Clear Seas Research

Clear SeasWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.