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Football fans got a taste of M&M’S newest spokescandy during the Super Bowl — and it made many of them chuckle.
Mars Chocolate North America introduced the sixth M&M’S character, Ms. Brown, during the first quarter of Super Bowl XLVI, in an ad that featured her fellow spokescandy, Red.
BBDO New York created the 30-second ad, which features a song by LMFAO and a misunderstanding involving Ms. Brown’s brown shell and whether or not she is wearing clothes.
Mars also revealed the voice behind Ms. Brown — television, film, Broadway and music superstar, Vanessa Williams.
To learn more about Ms. Brown, visit www.facebook.com/mms or follow her on Twitter at www.twitter.com/mmsbrown.