Wm. Wrigley Jr. Co.
Wrigley moves beyond gum into the mints sector with
the launch of Eclipse sugar-free breath mints. The Eclipse peppermint and
winterfrost mints — sold in packages of 50 — have a suggested
retail price of $1.49. Wrigley is supporting the rollout with an integrated
marketing effort that includes television, digital, cinema and out-of-home
advertising, as well as a public relations campaign and celebrity
placements. The marketing effort includes a Spanish-language campaign. In
addition, Wrigley is partnering with United Airlines and Delta Airlines to
distribute samples on several domestic flights.
The Topps Co. Inc.
"The most delightfully disgusting candy ever
made," which imparts a "glorious feeling of squishing a bug
between your teeth and feeling the warm guts ooze and cascade through your
mouth," is how The Topps Co. touts its new introduction, Juicy Bugs.
These insect-shaped, see-through, fruit-flavored gummies are filled with
liquid "guts" that gush out when bitten. Filling flavors are
strawberry, watermelon or sour blue raspberry. Individual pouches of eight
Juicy Bugs contain scorpions, slugs, roaches and grubs. Suggested retail
price is 55 cents. They will be widely available at major retailers
including Wal-Mart, Walgreen's, 7-Eleven and Sam's Club.
This new item from Kidsmania is an oversized lollipop
of translucent hard candy mounted on top of a mini-sized flashlight handle.
When the switch on one end of the handle is twisted to the on position, a
color-coordinated blinking light illuminates the candy to a bright glow
every time it flashes. Each Blink Pop is packed with a transparent cap that
can be used as an ice-pop mold, allowing one to create a blinking ice-pop
of fruit juice after the candy is consumed. Blink Pop comes in three
flavors: Sparkling Strawberry, Glimmering Green Apple, Twinkling Blue
Raspberry. The suggested retail price range is 99 cents to $1.29.
New from Nestlé
Nestlé Brands Company
Confections & Snacks Division
Laffy Taffy Mystery Rope
is an .815-ounce taffy rope with two different flavors and colors swirled
together –- which two are a surprise until the rope is eaten. NERDS Novelty Straw is a 1-ounce
rainbow of tiny, tangy, crunchy NERDS candy in a 21-inch clear straw. On-the-Go Cups filled with
either 5 ounces of SweeTarts or 3.5 ounces of Buncha Crunch come in
resealable containers. On-the-Go Tubes, already available with Raisinets and Goobers, are now also
available with Chewy Runts and Mini Chewy SweeTarts.
Altoids Apple Sours and Ginger Altoids
Apple Sours is the newest "curiously
strong" hard candy from the makers of Altoids, joining Callard &
Bowser-Suchard's candy line-up of Citrus Sours and Tangerine Sours.
In addition, the company introduces Ginger Altoids to its mints line-up.
Both are available nationwide in grocery, drug, convenience and mass
merchandise stores. Tart Altoids Apple Sours are packaged in distinctive
round, silver and red tins with a pop-up lid. Tins weigh 1.76 ounces,
contain approximately 40 sour candies and retail for $1.79 to $1.99. Ginger
Altoids have the same weight and price.