Kids' food, beverages market to reach $89.3 billion by 2015

Growing health awareness, time constraints and the ensuing demand for functional and convenience foods has and will continue to drive growth and development of the kids’ food and beverage market, pushing total sales to nearly $90 billion in 2015, reports San Jose, Calif.-based Global Industry Analysts in their latest publication, “Kids’ Food and Beverages: A Global Strategic Business Report.”
In addition to providing a review of noteworthy market trends, growth drivers and challenges, the report’s authors enumerate recent acquisitions and other strategic industry activities. The single segment report offers latent demand estimates and projections for world kids’ food and beverages market in dollar sales across regional markets in the United States, Canada, Japan, Europe, Asia Pacific and the rest of the world.
Noting that “Nutrition is imperative for mental and physical development of a child, and this is something parents understand innately,” the researchers sees “healthy snacks” as “a nutritious way to incorporate vital nutrients and vitamins to a well-proportioned diet.”
Despite the recent economic downturn, “kids’ food and beverages have remained largely shielded from the recessionary blues,” the authors emphasize.
As the report points out, “Rising, and uncompromising emphasis on child health and wellness, coupled with growing awareness and benefits of the right dietary habits, are helping consumers spend more on products that offer greater value. Continuous product innovations will additionally help keep consumer interests sufficiently kindled. A new legion of snack products are rapidly emerging that use sugar and fat replacers, new functional ingredients, and new cooking processes to make them wholesome and healthier.”
Among the 61 companies profiled in the research are the following: Amaze Brain Food, Atkins Nutritionals Inc, Britvic Plc, Clif Bar & Co, ConAgra Foods Inc, Fortitech Inc, General Mills Inc, GlaxoSmithkline Plc, Healthy Handfuls LLC, Healtheries KidsCare, Kellogg Co., Kraft Foods Inc, McKee Foods Corp., Ocean Spray Cranberries Inc, PepsiCo Inc, Quaker Oats Co., PowerBar Inc, Slim-Fast Foods Co., Sunsweet Growers Inc, Tipco Foods Public Co. Ltd., Want Want China Holdings Ltd, and Yum Yum Snacks.
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