New Products

A rush of energy

THE COMPANY: BDI Marketing, Carmel, Ind.
THE PRODUCT: Mini Thin Rush Energy Gum
THE HOOK: Branching off from its energy drink shots, BDI Marketing has developed spearmint-flavored Mini Thin Rush Energy Gum. Also in cinnamon, the gum gives the same amount of energy in two pieces as the company’s entire 2-oz., six-hour energy drink shot. The new spearmint flavor keeps breath fresh while ingredients like caffeine, L-taurine, niacin and vitamins B6 and B12 offer consumers crash-free, six-hour energy.
INGREDIENTS: Sugar, gum base, corn syrup, dextrose, natural and artificial flavors, caffeine, acesulfame potassium, niacinamide, maltodextrin, carnauba wax, refined glaze, partially hydrogenated soybean oil, taurine, calcium pantothenate, sucralose, yellow #5, pyridoxine hydrochloride, calcium silicate, blue #1, riboflavin, mono and diglycerides, cyanocobalamin.
S.R.P.: $1.99 for an 8-piece pack.

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Since 1946, Candy Industry magazine has recognized leaders in the U.S. confectionery industry with the highest recognition possible, the Kettle Award. The distinguished recipients have captured this most coveted award by not only excelling within their companies, but by contributing to the greater good of the industry. It’s virtually a who’s who of past and present professionals who have left their mark as confectioners and business mavens. Learn more about the voting process as well as the annual Kettle Awards Ceremony by visiting our Kettle Awards Website


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