After signing as a Tier Two supporter in October 2008, Cadbury has extended its existing deal so that it will supply all confectionery and packaged ice cream sold at official London 2012 outlets at Games-time. This extension makes Trident chewing gum a Tier Three provider.

“This deal is a great opportunity for Cadbury to extend its partnership with the London 2012 Olympic Games and Paralympic Games, and for us to continue to develop our commercial program and raise more private finance to host and stage the Games,” said Paul Deighton, London 2012 ceo.