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VIDEO from Medialink and Mars: Dove(R) Chocolate Introduces New Vitalize(TM) and Beautiful Chocolate Offerings at New York Fashion Week

February 6, 2008

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NEW YORK, Feb. 5 /PRNewswire/ -- Known for delivering the most premium, silky smooth chocolate, DOVE(R) Chocolate previewed its latest chocolate innovations -- DOVE(R) VITALIZE(TM) Rich Dark Chocolate and DOVE(R) BEAUTIFUL Smooth Milk Chocolate -- to the media, fashion elite, and entertainment industry insiders at the exclusive premiere of Verrier's Autumn/Winter 2008 collection on Saturday, February 2nd, at the Salon at Bryant Park in New York City.

(See video from Mars at:
http://media.medialink.com/WebNR.aspx?story=34458)

"DOVE(R) Chocolate is thrilled to have partnered for the second consecutive year with breakout designer Verrier at her Autumn/Winter 2008 show," says Margaret Asselin-Woods, Marketing Director, DOVE(R) Brand. "Dove(R) Brand's new products -- VITALIZE(TM) and BEAUTIFUL -- represent the evolution of the chocolate experience from one of pure enjoyment to one where pleasure meets natural goodness. Verrier's Autumn/Winter 2008 collection offers an equally pleasurable experience."

Verrier designed an exclusive, one-of-a-kind chocolate brown clutch filled with DOVE(R) Chocolate VITALIZE(TM) and BEAUTIFUL PROMISES (R) for the show attendees. A first in the marketplace, DOVE(R) VITALIZE(TM) and DOVE(R) BEAUTIFUL will deliver unparalleled premium chocolate taste with certain added healthful ingredients -- Pure Indulgence, Natural Goodness.

Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv.

02NY08-0093

SOURCE Medialink and Mars




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