THE COMPANY: Endangered Species Chocolate, Indianapolis, Ind.
THE PRODUCT: 2008 Organic Line-up
THE HOOK: Endangered Species Chocolate will kick 2008 off with the launch of five new organic chocolate bars. Varieties include a 70% cocoa organic smooth dark chocolate, 52% cocoa organic smooth milk chocolate and three 70% cocoa dark chocolate bars specifically positioned to deliver health benefits with inclusions like cacao nibs, golden berry and maca, a root rich in calcium, magnesium phosphorous and iron. Maca is said to enhance one’s ability to handle stress while boosting energy and endurance.
