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Dreamy holidays

November 1, 2007

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THE COMPANY: Dream Chocolate, Boise, Idaho

THE PRODUCT: 2007-2008 Holiday offerings

THE HOOK: Dream Chocolate is offering 10 new 1.5-oz. chocolate bars ranging from 33% to 55% cocoa content. The bars’ wrappers showcase a range of ethnic and religious holidays and greetings, including Merry Christmas, Feliz Navidad, Happy Hanukkah, Happy Kwanzaa and Happy Holidays. The bars are also available in festive two- and three-bar gift boxes with tags.

INGREDIENTS: (Milk Chocolate with 33% cocoa variety) Milk chocolate (sugar, cocoa butter, whole milk powder, cocoa liquor, lecithin—an emulsifier, pure vanilla). Contains milk and soy.

S.R.P.: $2.99 for a 1.5-oz. bar



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