Manufacturers of sugar-free candies seek to broaden the
category’s audience by offering more flavors and product types, providing an
alternative to those seeking a healthier treat.
The premium chocolate segment continues to entice consumers with new sweet and savory varieties in the form of large bars and individually wrapped treats.
Forward-thinking breath freshener brands combine inviting packaging concepts with innovative flavor profiles at affordable price points to meet the impulse desires of mobile Americans.
The latest snack bars target consumers of every lifestyle, offering all-natural ingredients as well as much-needed protein and fiber. They’re also gluten-, soy- and dairy-free, and certified organic, vegan and kosher.
The Great Recession did dampen growth for organic confections, but new emerging trends and a gradual recovery suggest a doubling of sales in five years, putting it back on track.
It's not just the English who love the buttery, textural crunch of toffee. New American and international takes on the traditional treat are conversation starters for toffee fans and retailers alike.
Candy products designed with kids in mind go beyond mere chocolate and fruit flavors to include features young consumers crave, from licensed designs and event sponsorships to interactive formats and powerfully sour concoctions.
Hard candies sweetened with sugar substitutes have gone mainstream, due largely to an increasingly diabetic audience, general obesity concerns and health-conscious consumers … as well as the fact that the products now taste better than ever before.
Functionality comes in many shapes and sizes. Whether it’s found in a gummy bear or jelly ring, manufacturers are creatively moving the category forward.
