Premium Swiss chocolatier Lindt and Roger Federer, Lindt’s newly
appointed Global Brand Ambassador, have teamed up to launch “The
Perfect Match” sweepstakes -- an online game offering consumers the
chance to win a variety of premium chocolate prizes and the opportunity
to meet the Swiss tennis star.
Consumers are invited to visit
www.lindt.com to participate in “The Perfect Match” sweepstakes, a game matching different flavors of Lindt’s iconic, smooth-melting
Lindor Truffles. Now through Sept. 12, visitors can enter daily to win prizes such as
Lindt Chocolate gift cards ($25-$100 in value), gift baskets containing premium
Lindt products,
Lindor Truffle gift towers and
Nike duffle bags autographed by Federer and filled with
Lindor Truffles.
Five
lucky players will receive a three-day trip for two to New York this
summer, where they can watch Federer in action as he plays in one of
the biggest tennis events of the year: the U.S. Open. In addition, all
players will be entered in the grand-prize sweepstakes for a chance to
win a three-day trip for two to Zurich, Switzerland, to visit Lindt’s
global headquarters. During the trip, the winner will attend a
meet-and-greet with Federer and take a personalized tour of the
historic Lindt & Sprüngli chocolate plant.
“The values
Federer and Lindt share -- Swiss, premium, passion, quality -- makes
our partnership a ‘perfect match,’” says Thomas Linemayr, chief
executive officer and president of Lindt USA. “Our sweepstakes is a
great way for consumers to get a personal taste of our Swiss heritage,
and experience the enjoyment of our premium chocolate and
tennis-related prizes.”
The sweepstakes is being promoted at point-of-sale with various stickers on
Lindor Truffle bags, headers on Lindor and Excellence shippers, and tear pads.
For more information about Lindt, visit www.lindt.com, check out its newly launched Facebook page www.facebook.com/LindtChocolate, or find the company on Twitter www.twitter.com/lindt_chocolate.