Growing health awareness, time constraints and the ensuing demand for
functional and convenience foods has and will continue to drive growth
and development of the kids’ food and beverage market, pushing total
sales to nearly $90 billion in 2015, reports San Jose, Calif.-based
Global Industry Analysts in their latest publication, “Kids’ Food and
Beverages: A Global Strategic Business Report.”
In addition to
providing a review of noteworthy market trends, growth drivers and
challenges, the report’s authors enumerate recent acquisitions and
other strategic industry activities. The single segment report offers
latent demand estimates and projections for world kids’ food and
beverages market in dollar sales across regional markets in the United
States, Canada, Japan, Europe, Asia Pacific and the rest of the world.
Noting
that “Nutrition is imperative for mental and physical development of a
child, and this is something parents understand innately,” the
researchers sees “healthy snacks” as “a nutritious way to incorporate
vital nutrients and vitamins to a well-proportioned diet.”
Despite
the recent economic downturn, “kids’ food and beverages have remained
largely shielded from the recessionary blues,” the authors emphasize.
As
the report points out, “Rising, and uncompromising emphasis on child
health and wellness, coupled with growing awareness and benefits of the
right dietary habits, are helping consumers spend more on products that
offer greater value. Continuous product innovations will additionally
help keep consumer interests sufficiently kindled. A new legion of
snack products are rapidly emerging that use sugar and fat replacers,
new functional ingredients, and new cooking processes to make them
wholesome and healthier.”
Among the 61 companies profiled in
the research are the following: Amaze Brain Food, Atkins Nutritionals
Inc, Britvic Plc, Clif Bar & Co, ConAgra Foods Inc, Fortitech Inc,
General Mills Inc, GlaxoSmithkline Plc, Healthy Handfuls LLC,
Healtheries KidsCare, Kellogg Co., Kraft Foods Inc, McKee Foods Corp.,
Ocean Spray Cranberries Inc, PepsiCo Inc, Quaker Oats Co., PowerBar
Inc, Slim-Fast Foods Co., Sunsweet Growers Inc, Tipco Foods Public Co.
Ltd., Want Want China Holdings Ltd, and Yum Yum Snacks.
For more information, visit
www.strategyr.com/Kids_Food_and_Beverages_Market_Report.asp.
